Important Notice - Steels Reopened! We are looking forward to welcoming customers old and new as we reopen Steels. It is strange to be opening the dealership for the second time in 44 years! Our spacious premises have optimal capacity to maintain social distancing and we have spent a lot of time working behind the scenes to ensure that you can be confident visiting us. We will be opening in a slightly limited capacity in the first instance, with the emphasis on customer and staff safety.

We have produced a quick video, to highlight our new steps in place to keep you safe during a visit to the dealership and to comply with the new government guidelines.

Please take a minute to familiarise yourselves with our new one way system, so you can safely visit the dealership!

We will be continuing to offer the high standards of service that you have come to expect from us over the years and will be making every effort to meet all your motoring needs. It may seem unfamiliar at first with the need for appointments and one way systems in operation but we hope that you will find it perfectly easy to find your way around.

If you have any questions before you visit please call the Steels team on 01432 267151 or email or and we will be happy to help. We will be available to take your enquiries from Monday 1st June 2020 as we make our final preparations and will be open for sales, after sales service and parts from Wednesday 3rd June 2020. We will update this shortly with more detailed guidance on our revised methods of operation.

Download our PDF Download - Advice to Customers Visiting Us

Herefordshire based Steels is one of the country's longest established, privately owned, Honda dealers, we also offer an extensive stock of used cars. The best way to discover the difference we deliver, is to come and see us, in the mean time, enjoy your virtual visit.

Honda Jazz
Honda at Steels
After Sales Care at Steels
Service at Steels
Used Cars at Steels
Used Cars at Steels
Motability through Steels
Motability at Steels

Steels have occupied their city centre site since 1976 and are now Herefords longest established car dealership operating from its original premises.

We are well known for the quality and preparation of our used cars and the outstanding after sales back up we provide.

Consistency and continuity have always been key factors in the business which has resulted in an incredibly low staff turnover.

Customers are always greeted by a familiar face and this has led to us having huge customer retention.

1980 saw us appointed as Honda main agent for Herefordshire and now 36 years later we are one of the country's longest serving dealers who has consistantly received awards for our customer satisfaction.

So if your car needs servicing, MOT, or you are looking for a new Honda, or a quality used car, Steels is the garage for you.